Project Description: Cincinnati Zoo Website Redesign

Client Overview: The Cincinnati Zoo & Botanical Garden, renowned for its dedication to wildlife conservation and education, sought to revitalize its online presence to better reflect its vibrant, family-friendly atmosphere. The objective was to create an engaging, user-centric website that appeals to visitors of all ages, emphasizing the zoo’s commitment to fun and learning.​

Project Scope: The comprehensive website redesign encompassed the following key components:​

• Visual Design:

  • Color Palette: Incorporated a lively color scheme featuring orange, green, and white to evoke a sense of warmth, nature, and cleanliness.​
  • Graphics and Imagery: Utilized playful illustrations and high-quality images to highlight the zoo’s family-friendly environment and diverse animal exhibits.​

• User Experience (UX):

  • Navigation: Streamlined the site’s navigation to ensure intuitive access to essential information such as ticketing, memberships, event schedules, and educational resources.
  • Responsive Design: Ensured the website is fully responsive, providing an optimal viewing experience across various devices, including desktops, tablets, and smartphones.​

• Content Management:

  • Dynamic Content: Integrated a content management system (CMS) to allow zoo staff to easily update information, post news, and manage events.​
  • Multimedia Integration: Incorporated videos and interactive elements to engage users and provide immersive virtual experiences of the zoo’s offerings.​

My Role: As the Lead Web Designer, I was responsible for overseeing the visual and functional aspects of the website redesign. This included collaborating with stakeholders to understand their vision, designing the site’s layout and aesthetics, and ensuring the implementation of user-friendly features.

Key Contributions:

• Design Conceptualization: Developed a cohesive design strategy that aligns with the zoo’s brand identity, focusing on a vibrant and engaging aesthetic.​

• Graphic Design: Created custom graphics and selected imagery that emphasize the zoo’s appeal to families and children, reinforcing a fun and educational atmosphere.​

• User Interface (UI) Design: Crafted an intuitive interface with clear calls-to-action, enhancing user engagement and facilitating easy access to information.​

• Collaboration: Worked closely with developers, content creators, and marketing teams to ensure the design’s successful implementation and alignment with organizational goals.

Outcome: The redesigned website successfully captures the essence of the Cincinnati Zoo as a fun, educational, and family-oriented destination. The use of a vibrant color palette and playful graphics creates an inviting atmosphere, while the improved navigation and responsive design enhance the overall user experience. This transformation has led to increased user engagement, higher visitor satisfaction, and a stronger online presence for the zoo.