Client Overview: Purple Elephant Brewing Company is a vibrant brewery seeking a distinctive brand identity that reflects its playful and adventurous spirit. The client envisioned a design aesthetic characterized by colorful, illustrative, and trippy space-cosmos themes, prominently featuring purple elephants. The desired color palette included purple, blue, yellow, and orange, complemented by illustrative line work and fun typography. Maintaining a design that reflects craft brew culture is at the forefront of Purple Elephant Brewing Companies vision.

Project Scope: The comprehensive branding and marketing project encompassed the following deliverables:

• Product Labels:
  • Bottle Labels: Designed for individual beer bottles, incorporating the brand’s distinctive themes and colors.
  • 6-Pack Carrier Labels: Created cohesive and eye-catching designs for 6-pack carriers, ensuring brand consistency.
  • 24-Pack Case Labels: Extended the branding to larger packaging, maintaining visual appeal and recognition.
• Promotional Materials:
  • Coasters: Developed coasters featuring the brand’s imagery and color scheme for use in bars and promotional events.
• Advertising Campaigns:
  • Print Advertising: Crafted print advertisements for magazines and posters, aligning with the brand’s aesthetic.
  • Social Media Campaign: Designed a series of graphics and visuals for platforms like Instagram and Facebook to engage the target audience.

My Role: As the Lead Graphic Designer, I was responsible for conceptualizing and executing the visual identity of Purple Elephant Brewing Company across all deliverables. This involved close collaboration with the client to ensure the designs accurately reflected their vision and brand values.

Key Contributions:

• Concept Development: Translated the client’s vision into a cohesive design concept that embodied the trippy, space-cosmos theme with purple elephants, ensuring alignment with the brand’s identity.
• Illustrative Design: Created intricate line work illustrations that captured the whimsical and adventurous spirit of the brand, making the packaging and promotional materials visually engaging.
• Typography Selection: Chose fun and playful typography that complemented the illustrative elements and reinforced the brand’s lively personality.
• Color Palette Integration: Applied the vibrant color scheme of purple, blue, yellow, and orange consistently across all materials, enhancing brand recognition and appeal.
• Cross-Platform Consistency: Ensured a unified visual identity across all platforms, from physical packaging to digital advertising, strengthening the brand’s presence in the market.

Impact: The resulting branding and marketing materials effectively captured the essence of Purple Elephant Brewing Company, establishing a memorable and cohesive brand presence across all platforms and materials. The designs resonated with the target audience, enhancing brand recognition and engagement.